https://matthewlowcw.com Matt Low Mon, 27 Jul 2026 19:08:38 +0000 https://matthewlowcw.com en https://matthewlowcw.com/Homepage Fri, 15 Nov 2024 18:37:34 +0000 Matt Low https://matthewlowcw.com/Homepage https://matthewlowcw.com/Footer Fri, 15 Nov 2024 18:37:35 +0000 Matt Low https://matthewlowcw.com/Footer https://matthewlowcw.com/Fanatics-Fest-2026 Mon, 27 Jul 2026 13:57:51 +0000 Matt Low https://matthewlowcw.com/Fanatics-Fest-2026 Fanatics Fest 26 Fanatics Fest 2026 was our biggest yet, bringing together 200,000 fans, 400+ athletes and celebrities, 250 hobby shops, and over one million square feet of nonstop programming to the Javits Center. As the lead Creative Director across Fanatics Fest, I helped establish the overall look, feel, and voice of the show, leading creative across everything from social and brand design to large scale stunts and fan experiences, while collaborating with every major league, partner, and vendor to bring it all to life. The result: for 96 hours, Fanatics Fest became the center of sports and culture, generating more than 225 billion media and social impressions. For the first time in over 20 years the Javits Center let a brand vinyl wrap their windows.&nbsp; <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6562ab21aefc4f9a8af649355e9fb8626b79a733476ebfa60e4e836b17f2aeb2/SG_JavitsCenter_Fanatics4.jpg" data-mid="250764577" border="0" src="https://freight.cargo.site/w/1000/i/6562ab21aefc4f9a8af649355e9fb8626b79a733476ebfa60e4e836b17f2aeb2/SG_JavitsCenter_Fanatics4.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b57df16f343dafda7455093e2c5d6bdc133fa07635c3b270b693d01b75050aa7/SG_JavitsCenter_Fanatics5.jpg" data-mid="250764578" border="0" src="https://freight.cargo.site/w/1000/i/b57df16f343dafda7455093e2c5d6bdc133fa07635c3b270b693d01b75050aa7/SG_JavitsCenter_Fanatics5.jpg" /> 2026 Fanatics Fest Recap The Fanatics Games Live Stream Kick OffFanatics Games is a first of its kind sports competition created by Fanatics that puts 50 fans head to head against 50 of the world’s biggest athletes and celebrities across a series of challenges, all competing for a $1 million prize. This is the video that kicked-off the first ever live stream from Fanatics Fest.&nbsp; Concepted and produced over 50 social stunts and upwards of 500 posts in just 4 days.&nbsp; The Selfie that broke the internet <img width="1206" height="985" width_o="1206" height_o="985" data-src="https://freight.cargo.site/t/original/i/314993769d9cb65dcd7de8b8598f8eaf617513f9f563bd50f36948002fb0f4a2/IMG_8785.jpeg" data-mid="250764673" border="0" src="https://freight.cargo.site/w/1000/i/314993769d9cb65dcd7de8b8598f8eaf617513f9f563bd50f36948002fb0f4a2/IMG_8785.jpeg" /> A thank you letter to fans in the NYPost Monday after the show <img width="4275" height="5700" width_o="4275" height_o="5700" data-src="https://freight.cargo.site/t/original/i/918dd74f7b9577ecf34ad2e2cea679094cbee780fa57f288bed71307a2902af0/IMG_9178.jpeg" data-mid="250764674" border="0" src="https://freight.cargo.site/w/1000/i/918dd74f7b9577ecf34ad2e2cea679094cbee780fa57f288bed71307a2902af0/IMG_9178.jpeg" />&nbsp;A small amount of our&nbsp;PR Coverage&nbsp; <img width="1206" height="1481" width_o="1206" height_o="1481" data-src="https://freight.cargo.site/t/original/i/a177e9100250e5427ad1d497f329211f58bea455ed793e256e6e79c7038172de/IMG_8993.jpeg" data-mid="250764660" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a177e9100250e5427ad1d497f329211f58bea455ed793e256e6e79c7038172de/IMG_8993.jpeg" /><img width="702" height="454" width_o="702" height_o="454" data-src="https://freight.cargo.site/t/original/i/eb20615af880f659761abd73740f4631450f9f717c3b0a7bf85dba85b1c0a02c/Screenshot-2026-07-27-at-3.17.04PM.png" data-mid="250764668" border="0" data-scale="100" src="https://freight.cargo.site/w/702/i/eb20615af880f659761abd73740f4631450f9f717c3b0a7bf85dba85b1c0a02c/Screenshot-2026-07-27-at-3.17.04PM.png" /> <img width="1206" height="663" width_o="1206" height_o="663" data-src="https://freight.cargo.site/t/original/i/ee8e05ae83170489e40fe0e05f11cd8925c02c85c4c9beeade29d8850d0538d1/IMG_8992.jpeg" data-mid="250764661" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ee8e05ae83170489e40fe0e05f11cd8925c02c85c4c9beeade29d8850d0538d1/IMG_8992.jpeg" /><img width="1058" height="466" width_o="1058" height_o="466" data-src="https://freight.cargo.site/t/original/i/304d147291c3f7be721c69dbb8d5b6f283f9a00abb724105501126ad6555123a/Screenshot-2026-07-27-at-3.17.12PM.png" data-mid="250764663" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/304d147291c3f7be721c69dbb8d5b6f283f9a00abb724105501126ad6555123a/Screenshot-2026-07-27-at-3.17.12PM.png" /><img width="1384" height="682" width_o="1384" height_o="682" data-src="https://freight.cargo.site/t/original/i/950b45ad9ea5abe167cb9fb42d7416943be9e9fca2f73d244ac1bd6270a25dd5/Screenshot-2026-07-27-at-3.17.18PM.png" data-mid="250764670" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/950b45ad9ea5abe167cb9fb42d7416943be9e9fca2f73d244ac1bd6270a25dd5/Screenshot-2026-07-27-at-3.17.18PM.png" /> https://matthewlowcw.com/Lead-up-to-Fanatics-Fest Mon, 27 Jul 2026 19:08:38 +0000 Matt Low https://matthewlowcw.com/Lead-up-to-Fanatics-Fest Building towards the event New York has no shortage of things competing for your attention. Our job was to make Fanatics Fest impossible to ignore. So we treated every week like another chance to give fans something to talk about. Talent drops. Surprise announcements. Big moments. Small moments. All building toward one massive weekend. In just under six months, we created more than 500 pieces of content, keeping the hype going all the way to Fanatics Fest. The Disney Fan Draft MLB Caricatures Coming to Fanatics Fest NFL Locker Room Legends Coming to Fanatics Fest Our 2026 Fanatics Show poster with talent hidden throughout.&nbsp; <img width="18898" height="12598" width_o="18898" height_o="12598" data-src="https://freight.cargo.site/t/original/i/2e75a54168ac06cda21c5175e30d6cb78ceae096accd5f18b73adddfcb7188eb/Fest-Show-Poster.jpg" data-mid="250764571" border="0" src="https://freight.cargo.site/w/1000/i/2e75a54168ac06cda21c5175e30d6cb78ceae096accd5f18b73adddfcb7188eb/Fest-Show-Poster.jpg" /> <img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/9a4592f4f9a836988129c671336d390ccfc9174fe851ae97b10aedbad8423f68/2026-07-13_4-44_pm_foo_foo_6a55654f21f2ed0e1ddba0da.jpeg" data-mid="250765973" border="0" src="https://freight.cargo.site/w/1000/i/9a4592f4f9a836988129c671336d390ccfc9174fe851ae97b10aedbad8423f68/2026-07-13_4-44_pm_foo_foo_6a55654f21f2ed0e1ddba0da.jpeg" /> <img width="4896" height="3672" width_o="4896" height_o="3672" data-src="https://freight.cargo.site/t/original/i/b422434ed177114360c740aecf8b1fc05bdf34fff268f186815384ade8b7ed49/IMG_7055.jpeg" data-mid="250765975" border="0" src="https://freight.cargo.site/w/1000/i/b422434ed177114360c740aecf8b1fc05bdf34fff268f186815384ade8b7ed49/IMG_7055.jpeg" /> <img width="5712" height="4284" width_o="5712" height_o="4284" data-src="https://freight.cargo.site/t/original/i/da3d2e63689b50bbfd37e49d3cf59f21a605d20394763b76faab4c5ec713d941/IMG_8207.jpeg" data-mid="250765976" border="0" src="https://freight.cargo.site/w/1000/i/da3d2e63689b50bbfd37e49d3cf59f21a605d20394763b76faab4c5ec713d941/IMG_8207.jpeg" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/377b299097d06471cc2a0e399a76138d120006ed4406079dc055e4764c144266/Double-Decker-Bus.png" data-mid="250766033" border="0" src="https://freight.cargo.site/w/1000/i/377b299097d06471cc2a0e399a76138d120006ed4406079dc055e4764c144266/Double-Decker-Bus.png" /> https://matthewlowcw.com/Road-to-Fanatics-Games Mon, 27 Jul 2026 13:59:16 +0000 Matt Low https://matthewlowcw.com/Road-to-Fanatics-Games The Road to Fanatics Games&nbsp; We took the Fanatics Games on the road with a four-city qualifier series at DICK'S House of Sport, giving fans a shot at 12 spots in New York and a $1 million prize. Across six weeks, we traveled to Knoxville, Atlanta, Houston, and Boston, producing 60+ viral social videos that turned the competition into must-follow content. &nbsp; &nbsp; &nbsp;&nbsp; <img width="2240" height="2800" width_o="2240" height_o="2800" data-src="https://freight.cargo.site/t/original/i/013159a043ef4aa24a2ae76ba8b1a6ffeb96be44d529d39a00345dfc51ad759d/Slide_2_Tresa.png" data-mid="250789441" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/013159a043ef4aa24a2ae76ba8b1a6ffeb96be44d529d39a00345dfc51ad759d/Slide_2_Tresa.png" />&nbsp; <img width="2240" height="2800" width_o="2240" height_o="2800" data-src="https://freight.cargo.site/t/original/i/e15a943b89d9bcd67fa070d44aadcce506581f17359df3b74a5a8eacdac81c15/FFGAMES_ATLANTA_TM.png" data-mid="250789442" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e15a943b89d9bcd67fa070d44aadcce506581f17359df3b74a5a8eacdac81c15/FFGAMES_ATLANTA_TM.png" /> <img width="2240" height="2800" width_o="2240" height_o="2800" data-src="https://freight.cargo.site/t/original/i/b41e05295ae56b1299703513d8d5372c8c75e1167b8ee10ae2b92b8d14dc8c0c/FFGAMES_ATLANTA_AS.png" data-mid="250789827" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b41e05295ae56b1299703513d8d5372c8c75e1167b8ee10ae2b92b8d14dc8c0c/FFGAMES_ATLANTA_AS.png" /> https://matthewlowcw.com/World-If-You-re-Human-And-You-Know-It Thu, 19 Jun 2025 22:57:35 +0000 Matt Low https://matthewlowcw.com/World-If-You-re-Human-And-You-Know-It World In a world slowly being taken over by AI, it’s more important than ever to celebrate being human. This served as the U.S. launch film for the Sam Altman-backed company, World.&nbsp; <img width="1138" height="292" width_o="1138" height_o="292" data-src="https://freight.cargo.site/t/original/i/b8ab0e2d2de524c224d23ff645f70af06130456f21ee117f9ca2a362a29c6537/Screenshot-2025-10-19-at-4.56.06PM.png" data-mid="239546990" border="0" src="https://freight.cargo.site/w/1000/i/b8ab0e2d2de524c224d23ff645f70af06130456f21ee117f9ca2a362a29c6537/Screenshot-2025-10-19-at-4.56.06PM.png" /> <img width="788" height="1056" width_o="788" height_o="1056" data-src="https://freight.cargo.site/t/original/i/f7568ba5886c9cdf607df92d5437c92e210033d028608d186f2fa12334e7da82/Screenshot-2026-01-26-at-8.47.52PM.png" data-mid="244007971" border="0" src="https://freight.cargo.site/w/788/i/f7568ba5886c9cdf607df92d5437c92e210033d028608d186f2fa12334e7da82/Screenshot-2026-01-26-at-8.47.52PM.png" /> No Bot Shop&nbsp; World is already making sure real people - not bots - get access to the things they love. The No Bot Shop, a one-day pop-up event in Los Angeles brings that to life through a pop-up experience stocked with limited, high-demand products that bots usually get first.&nbsp; Attendees with a verified World ID could spin a prize wheel for items like collectibles, sneakers, and concert tickets, with the goal of showcasing the issue of bots hijacking online sales. <img width="2048" height="1148" width_o="2048" height_o="1148" data-src="https://freight.cargo.site/t/original/i/87351cb80e4b58cfa5aaf38e0c8fe2f80ca0d940f2d7924930bb95b2b4f7ecf1/1757951218193.jpg" data-mid="238574323" border="0" src="https://freight.cargo.site/w/1000/i/87351cb80e4b58cfa5aaf38e0c8fe2f80ca0d940f2d7924930bb95b2b4f7ecf1/1757951218193.jpg" /><img width="1511" height="1536" width_o="1511" height_o="1536" data-src="https://freight.cargo.site/t/original/i/698b3568db57452ec380285ea81359a1fa78caac941a3a1576d1980f29f57810/1757951215017.jpg" data-mid="238574324" border="0" src="https://freight.cargo.site/w/1000/i/698b3568db57452ec380285ea81359a1fa78caac941a3a1576d1980f29f57810/1757951215017.jpg" /> https://matthewlowcw.com/Charli-Runs-On-Dunkin Thu, 29 Oct 2020 14:02:55 +0000 Matt Low https://matthewlowcw.com/Charli-Runs-On-Dunkin Charli Runs On Dunkin' How do you get a whole new generation of coffee drinkers running on Dunkin’? When we discovered that the biggest breakout star on Tik Tok was also Dunkin’s biggest superfan, we knew we had to do something. Introducing The Charli, the first ever menu item from Dunkin' named after a celebrity. The result was over 4 billion impressions and a whole lot of cold brew sold - making Dunkin’ the most followed quick service brand on Tik Tok and winning over a whole new crew of younger fans and 3 Gold Effies along the way. "BBDO flawlessly executed the brand-influencer partnership between Charli D'Amelio and Dunkin', with three pumps of caramel to boot. These things may look easy to outsiders, but they're not, and BBDO nailed what so many others unfortunately flub," Fast Company Deputy Editor David Litsky. “Dunkin' has dethroned Starbucks as leader of social media with a focus on Gen Z. Unsurprisingly, it happened on TikTok… with the brand’s collab with Charli D’Amelio; A great example of knowing your consumer intimately, speaking their language and inviting them to be a part of your brand.” - Business Insider We created a unique song: And restored faith in Dunkin's marketing team <img width="956" height="348" width_o="956" height_o="348" data-src="https://freight.cargo.site/t/original/i/9d2b17545a2956c9e3696d0c47c1c2bef08f1aaee96d667f205d65b9718c44dd/CHARLI-BOOK-PIECE-copy.png" data-mid="98457974" border="0" src="https://freight.cargo.site/w/956/i/9d2b17545a2956c9e3696d0c47c1c2bef08f1aaee96d667f205d65b9718c44dd/CHARLI-BOOK-PIECE-copy.png" /> Fast Company Named BBDO the ninth most innovativeadvertising Agency and gave credit to our Charli Campaign. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56f341061e306ad3377f68748ad7fd73923589542a1e46d36896f52864893d15/fastcompany.png" data-mid="101388532" border="0" src="https://freight.cargo.site/w/1000/i/56f341061e306ad3377f68748ad7fd73923589542a1e46d36896f52864893d15/fastcompany.png" /><img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/a046cb582212f34850daa5637b6eb48cc8640ef068f941984917ea6ca8d19222/7063x5008_DNKN-Cannes-Bd.png" data-mid="105388604" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/a046cb582212f34850daa5637b6eb48cc8640ef068f941984917ea6ca8d19222/7063x5008_DNKN-Cannes-Bd.png" /><img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/048ac08f8a6a4206e50f367be0d98a5121b114e915cde522f3296c50223cca01/5-Most-followed.gif" data-mid="125231800" border="0" data-scale="32" src="https://freight.cargo.site/w/739/i/048ac08f8a6a4206e50f367be0d98a5121b114e915cde522f3296c50223cca01/5-Most-followed.gif" />&nbsp;<img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a6292a9063e9ebc6a7eddf4dabf52e6338f003c76d8872f1b8f41aba3975051b/3-Highest-weekly-ever.gif" data-mid="125231803" border="0" data-scale="32" src="https://freight.cargo.site/w/739/i/a6292a9063e9ebc6a7eddf4dabf52e6338f003c76d8872f1b8f41aba3975051b/3-Highest-weekly-ever.gif" />&nbsp;<img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/1d8b92db51195d3d12c7641117dbb8154622f9d7706418c8cfc76ac97493e3fe/1-New-app-downloads.gif" data-mid="125231827" border="0" data-scale="32" src="https://freight.cargo.site/w/739/i/1d8b92db51195d3d12c7641117dbb8154622f9d7706418c8cfc76ac97493e3fe/1-New-app-downloads.gif" /><img width="1000" height="560" width_o="1000" height_o="560" data-src="https://freight.cargo.site/t/original/i/561b8aa98dc8eec59680611adcc0a23ee74d4c3ae1b24f9f2a00808b2e44d981/Screen-Shot-2021-08-30-at-8.23.52-PM.png" data-mid="125231804" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/561b8aa98dc8eec59680611adcc0a23ee74d4c3ae1b24f9f2a00808b2e44d981/Screen-Shot-2021-08-30-at-8.23.52-PM.png" />&nbsp;<img width="1000" height="562" width_o="1000" height_o="562" data-src="https://freight.cargo.site/t/original/i/66eab2faa125926344c0c4bd2dd0dc50f61b34d4b44cdce1fdd8ba8603c3fbb5/Screen-Shot-2021-08-30-at-8.24.18-PM.png" data-mid="125231828" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/66eab2faa125926344c0c4bd2dd0dc50f61b34d4b44cdce1fdd8ba8603c3fbb5/Screen-Shot-2021-08-30-at-8.24.18-PM.png" />&nbsp;<img width="1000" height="589" width_o="1000" height_o="589" data-src="https://freight.cargo.site/t/original/i/2ab82bd7fb5f0d6827081a54f19ba3e6aef53a4ca42f3ff61bcf35fd43dc903b/charli-dunkin.jpg" data-mid="125231904" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/2ab82bd7fb5f0d6827081a54f19ba3e6aef53a4ca42f3ff61bcf35fd43dc903b/charli-dunkin.jpg" /><img width="640" height="415" width_o="640" height_o="415" data-src="https://freight.cargo.site/t/original/i/90783a9a1d1214c550a6c2b85c9bac39e4efe2bd7a15d90544e4d87a8c28c0ed/CHARLI_MERCH.jpg" data-mid="125231869" border="0" data-scale="42" src="https://freight.cargo.site/w/640/i/90783a9a1d1214c550a6c2b85c9bac39e4efe2bd7a15d90544e4d87a8c28c0ed/CHARLI_MERCH.jpg" />&nbsp;<img width="1500" height="602" width_o="1500" height_o="602" data-src="https://freight.cargo.site/t/original/i/098f125ca639be04d909178a5208c98f159b1cf58569a7ca9d92f38ba5415044/Screen-Shot-2021-08-05-at-12.48.14-PM.png" data-mid="125231877" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/098f125ca639be04d909178a5208c98f159b1cf58569a7ca9d92f38ba5415044/Screen-Shot-2021-08-05-at-12.48.14-PM.png" /><img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/2abc59cad9f7d5080c3f54a84ed301cfa6103abf6faf636c775dbe1305e6de71/charli-rebus.gif" data-mid="125231916" border="0" data-scale="51" src="https://freight.cargo.site/w/739/i/2abc59cad9f7d5080c3f54a84ed301cfa6103abf6faf636c775dbe1305e6de71/charli-rebus.gif" /> 8 months before we made it official with Charli, we surprised her by dropping off a Cold Brew tap at her house. Something she said would totally make her life complete. <img width="630" height="116" width_o="630" height_o="116" data-src="https://freight.cargo.site/t/original/i/64087a760ad9afd95d9ffd74508ced3679c7d1b41f4c7c511af03ea730fdea3c/Screen-Shot-2020-02-16-at-11.26.45-AM.png" data-mid="98457976" border="0" src="https://freight.cargo.site/w/630/i/64087a760ad9afd95d9ffd74508ced3679c7d1b41f4c7c511af03ea730fdea3c/Screen-Shot-2020-02-16-at-11.26.45-AM.png" /> <img width="678" height="104" width_o="678" height_o="104" data-src="https://freight.cargo.site/t/original/i/c55cccf11b5f10e7ef58ebc02ddd6f8d9a4f61fa62278cd5c2fca62f1ae1aa87/Screen-Shot-2020-02-16-at-11.26.52-AM.png" data-mid="98457977" border="0" data-scale="63" src="https://freight.cargo.site/w/678/i/c55cccf11b5f10e7ef58ebc02ddd6f8d9a4f61fa62278cd5c2fca62f1ae1aa87/Screen-Shot-2020-02-16-at-11.26.52-AM.png" /> <img width="1584" height="990" width_o="1584" height_o="990" data-src="https://freight.cargo.site/t/original/i/83195d90d3bc7f7c723131f86f416e4006f469b18aa8a4675726fe58bdea714e/Screen-Shot-2020-02-16-at-11.30.03-AM.png" data-mid="98457978" border="0" src="https://freight.cargo.site/w/1000/i/83195d90d3bc7f7c723131f86f416e4006f469b18aa8a4675726fe58bdea714e/Screen-Shot-2020-02-16-at-11.30.03-AM.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/3136de0c81b842c2532bc06f56b008a050f1ca404f47c10275ac3f0de66799f4/IMG_1947.png" data-mid="98457980" border="0" src="https://freight.cargo.site/w/1000/i/3136de0c81b842c2532bc06f56b008a050f1ca404f47c10275ac3f0de66799f4/IMG_1947.png" /> <img width="1125" height="2230" width_o="1125" height_o="2230" data-src="https://freight.cargo.site/t/original/i/887e86dde5d0eaac607358cf62d9abaebf9e9f774bcb9bc4c822fec269138f82/IMG_2062.jpg" data-mid="98457979" border="0" src="https://freight.cargo.site/w/1000/i/887e86dde5d0eaac607358cf62d9abaebf9e9f774bcb9bc4c822fec269138f82/IMG_2062.jpg" /> <img width="1246" height="1148" width_o="1246" height_o="1148" data-src="https://freight.cargo.site/t/original/i/1968ad759496c4b037cf4b81d0dac850188dda7e05d762730a7900fb7f9b1a97/Screen-Shot-2020-03-03-at-8.37.38-PM.png" data-mid="98457981" border="0" src="https://freight.cargo.site/w/1000/i/1968ad759496c4b037cf4b81d0dac850188dda7e05d762730a7900fb7f9b1a97/Screen-Shot-2020-03-03-at-8.37.38-PM.png" /> https://matthewlowcw.com/WhatsApp-Privacy-Swap Wed, 08 Mar 2023 17:06:49 +0000 Matt Low https://matthewlowcw.com/WhatsApp-Privacy-Swap WhatsApp&nbsp;With proprietary end-to-end encryption, interlocking layers of protection and countless other privacy measures, WhatsApp has made privacy a priority for their customers. &nbsp;People in the US however are not as famalir with WhatsApp. It’s why we tackled a privacy concern offline–– taking to exposed windows in overpopulated cities to spread our message. Introducing: The Privacy Swap. On the inside, our shades functioned as art for residents’ homes. On the outside, they boasted WhatsApp’s privacy measures as branded billboards. Creating a brand new Out of Home medium for WhatsApp, reaching far beyond neighbors eyes and bringing out of home, in the home. <img width="4096" height="2904" width_o="4096" height_o="2904" data-src="https://freight.cargo.site/t/original/i/622729c28ecdd6dbf0109a6df4db6d71d6ad6d9812a4ee6553dd1f97a8e9e364/WA-BOARD-OG-Apr-19-final-copy.jpg" data-mid="209491325" border="0" src="https://freight.cargo.site/w/1000/i/622729c28ecdd6dbf0109a6df4db6d71d6ad6d9812a4ee6553dd1f97a8e9e364/WA-BOARD-OG-Apr-19-final-copy.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/943c22864ba4bbb6e064a0d1efe48460195aae5d67a6e677b48b4b38c9b759ae/20230710_PrivacyShades_1.jpg" data-mid="204979552" border="0" src="https://freight.cargo.site/w/1000/i/943c22864ba4bbb6e064a0d1efe48460195aae5d67a6e677b48b4b38c9b759ae/20230710_PrivacyShades_1.jpg" /> <img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/9b9479ec7d5653a7ff3d36683ed4d76bec8b66d1f694c5e9475f66a2881eea85/20230710_PrivacyShades_4.jpg" data-mid="204979553" border="0" src="https://freight.cargo.site/w/1000/i/9b9479ec7d5653a7ff3d36683ed4d76bec8b66d1f694c5e9475f66a2881eea85/20230710_PrivacyShades_4.jpg" /> <img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/59951728c612d2f302402785c0289c6f35660684ba9ba844957df02e07716f74/Screen-Shot-2023-07-11-at-12.29.59-PM.png" data-mid="204979555" border="0" src="https://freight.cargo.site/w/1000/i/59951728c612d2f302402785c0289c6f35660684ba9ba844957df02e07716f74/Screen-Shot-2023-07-11-at-12.29.59-PM.png" /> <img width="2294" height="1488" width_o="2294" height_o="1488" data-src="https://freight.cargo.site/t/original/i/8b046f75514144214b6d3f093a7f345c366e72f2fbd570bde968886c4b13f543/Screenshot-2024-02-19-at-12.06.57PM.png" data-mid="204979557" border="0" src="https://freight.cargo.site/w/1000/i/8b046f75514144214b6d3f093a7f345c366e72f2fbd570bde968886c4b13f543/Screenshot-2024-02-19-at-12.06.57PM.png" /> https://matthewlowcw.com/Pepsi-Undercover-Cups Fri, 15 Nov 2024 16:14:29 +0000 Matt Low https://matthewlowcw.com/Pepsi-Undercover-Cups Pepsi: &nbsp;Every burger deserves Pepsi, so we showed up at the fast food restaurants that don’t serve it.&nbsp; <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/bd6bab1337cb678a282026fc1b9e736c3ab09b07830cfd005c6cb4f394b96343/Cups_CannesBoard-copy.jpg" data-mid="228820434" border="0" src="https://freight.cargo.site/w/1000/i/bd6bab1337cb678a282026fc1b9e736c3ab09b07830cfd005c6cb4f394b96343/Cups_CannesBoard-copy.jpg" /> https://matthewlowcw.com/Macy-s-Give-Love-Give-Style Thu, 02 Nov 2023 15:34:30 +0000 Matt Low https://matthewlowcw.com/Macy-s-Give-Love-Give-Style Macy’s: Hey SantaThis year Macy’s decided to celebrate the hardest working person during the holidays