AT&T: Network of You

AT&T tasked us with creating a campaign that feels different from any other mobile provider. Therefore, we created work that isn’t about the numbers and plans, instead it’s about people and their unique needs. After months of work, AT&T launched a completely new 360-degree network campaign- The Network of You.

For this campaign, we created a device to show how the network connects, protects, and adapts to how you individually use it. You might say, it reflects your own fingerprint…which is the driving visual in all of the creative elements of this campaign.

We supported our anthem spot with intricate print illustrations of people’s “digital fingerprints” and with pre-roll showing how unique individuals use the network to make their lives better. Through a cohesive blue line animation, we tied each of these and the print together, uniting them under one campaign.