Dunkin' Valentines Day

This Valentine’s Day we were tasked with building hype for Dunkin’s biggest sales day of the year. Through a donut photoshoot, collaborating with an artist for a product release, creating 1 million physical Dunkintines and tweeting at over 30 different brands my partner Kristin Clark and I creative directed this entire campaign from start to finish. Oh yeah, we sold 10 million donuts, making this Dunkin's 2nd best sales day EVER!

We created these Dunkintines as a flavor guide that were given out with every order of a dozen donuts. Dunkin' printed 1 million of these that they shipped all across the country.

We tweeted at 30 different brands wishing them a happy Valentines Day.

Did a photoshoot to highlight different Dunkintines and give-aways. Like 500$ cash

friendship bracelets made with 14 karat gold and pink sapphires

and gave someone free donuts for a year

Worked with an artist to create beautiful imagery to help us launch Dunkin's new Pink Velvet Drinks on social.

And even made a Instagram filter

Changed some profile pictures & headers.

Shot two videos with the Ex Bachelor Nick Viall

And recorded some radio