Dunkin' Valentines Day
This Valentine’s Day we were tasked with building hype for Dunkin’s biggest sales day of the year. Through a donut photoshoot, collaborating with an artist for a product release, creating 1 million physical Dunkintines and tweeting at over 30 different brands my partner Kristin Clark and I creative directed this entire campaign from start to finish. Oh yeah, we sold 10 million donuts, making this Dunkin's 2nd best sales day EVER!
We created these Dunkintines as a flavor guide that were given out with every order of a dozen donuts. Dunkin' printed 1 million of these that they shipped all across the country.
We tweeted at 30 different brands wishing them a happy Valentines Day.
Did a photoshoot to highlight different Dunkintines and give-aways. Like 500$ cash
friendship bracelets made with 14 karat gold and pink sapphires
and gave someone free donuts for a year
Worked with an artist to create beautiful imagery to help us launch Dunkin's new Pink Velvet Drinks on social.
And even made a Instagram filter
Changed some profile pictures & headers.
