M&M’s wanted to remind people that they don’t need special occasions to enjoy these delicious treats. That’s why we created our own moments. 

In celebration of International Women’s Day, we created a Spotify playlist featuring songs by all female artists and used the titles of their songs to create a sentence that reveals a problematic gender gap in the music industry. We executed this proactive idea with no budget, giving the brand the opportunity to donate $1 per stream to the Women in Music non-profit organization.