Reel Page Turner
- 80% of U.S. families did not buy or read a book last year
- 70% of U.S. adults have not been to a bookstore in the last five years
- 42% of college grads never read another book after college
As readership continues to decline and distractions continue to rise, publishers like Penguin face a serious business challenge, with less than 1% of new books selling more than five thousand copies.
Working with Meta, Penguin Publishing decided to create animated trailers for their newest releases that target potential new readers on IG Reels.
![](https://freight.cargo.site/t/original/i/b27993f2d6e1171d4ec139afcaced8dd9001c5fc3a170962d9241f2a0c76744d/Screenshot-2024-04-22-at-1.00.35PM.png)