Reel Page Turner

- 80% of U.S. families did not buy or read a book last year
- 70% of U.S. adults have not been to a bookstore in the last five years 
- 42% of college grads never read another book after college

As readership continues to decline and distractions continue to rise, publishers like Penguin face a serious business challenge, with less than 1% of new books selling more than five thousand copies.

Working with Meta, Penguin Publishing decided to create animated trailers for their newest releases that target potential new readers on IG Reels.