WhatsApp
With proprietary end-to-end encryption, interlocking layers of protection and countless other privacy measures, WhatsApp has made privacy a priority for their customers. People in the US however are not as famalir with WhatsApp. It’s why we tackled a privacy concern offline–– taking to exposed windows in overpopulated cities to spread our message.
Introducing: The Privacy Swap. On the inside, our shades functioned as art for residents’ homes. On the outside, they boasted WhatsApp’s privacy measures as branded billboards. Creating a brand new Out of Home medium for WhatsApp, reaching far beyond neighbors eyes and bringing out of home, in the home.
![](https://freight.cargo.site/t/original/i/622729c28ecdd6dbf0109a6df4db6d71d6ad6d9812a4ee6553dd1f97a8e9e364/WA-BOARD-OG-Apr-19-final-copy.jpg)
![](https://freight.cargo.site/t/original/i/943c22864ba4bbb6e064a0d1efe48460195aae5d67a6e677b48b4b38c9b759ae/20230710_PrivacyShades_1.jpg)
![](https://freight.cargo.site/t/original/i/9b9479ec7d5653a7ff3d36683ed4d76bec8b66d1f694c5e9475f66a2881eea85/20230710_PrivacyShades_4.jpg)
![](https://freight.cargo.site/t/original/i/59951728c612d2f302402785c0289c6f35660684ba9ba844957df02e07716f74/Screen-Shot-2023-07-11-at-12.29.59-PM.png)
![](https://freight.cargo.site/t/original/i/8b046f75514144214b6d3f093a7f345c366e72f2fbd570bde968886c4b13f543/Screenshot-2024-02-19-at-12.06.57PM.png)
![](https://freight.cargo.site/t/original/i/625cf9674a61c006d38f953e8f069e7c31bbd325680bf41868f99c71c7b942ff/Screenshot-2024-02-19-at-12.07.41PM.png)
![](https://freight.cargo.site/t/original/i/621fad9fa273593065b2e18c3ba7fd84d0c56d1259f0ba3b4716c7438de29045/Screen-Shot-2023-07-11-at-12.29.50-PM.png)
![](https://freight.cargo.site/t/original/i/09984824037589778624a28f818efbb685b8f12b72d045be2d921abbf86784fe/Screen-Shot-2023-07-11-at-12.30.22-PM.png)