AT&T Entertainment Everywhere
After acquiring DIRECTV, AT&T was looking to move away from selling phones and redefine itself to the consumer as an entertainment brand. AT&T was now able to offer entertainment wherever you go. They needed a big spot to make this announcement, so that's what we did.
AT&T Everywhere VFX Case Study
Adweek Ad of the day.
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Got a writeup from AgencySpy.
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FastCoCreate too
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Got some love on Twitter too.
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Needed a picture with the legend, Big Bird
