Charli Runs On Dunkin'
After noticing Charli D'Amelio's obsession with Dunkin' when she was only at 1 million TikTok followers we knew Dunkin’ had to do something they have never done before. Introducing The Charli, the first ever menu item from Dunkin' named after a celebrity.
After introducing the drink, multiple news outlets took notice and the internet went crazy.
"BBDO flawlessly executed the brand-influencer partnership between Charli D'Amelio and Dunkin', with three pumps of caramel to boot. These things may look easy to outsiders, but they're not, and BBDO nailed what so many others unfortunately flub," said Fast Company Deputy Editor David Litsky.
We created a unique song:
And restored faith in Dunkin's marketing team
Fast Company Named BBDO the ninth most innovativeadvertising Agency and gave credit to our Charli Campaign.
8 months before we made it official with Charli, we surprised her by dropping off a Cold Brew tap at her house. Something she said would totally make her life complete.