Fanatics Fest 2026

Fanatics Fest 26

Fanatics Fest 2026 was our biggest yet, bringing together 200,000 fans, 400+ athletes and celebrities, 250 hobby shops, and over one million square feet of nonstop programming to the Javits Center.

As the lead Creative Director across Fanatics Fest, I helped establish the overall look, feel, and voice of the show, leading creative across everything from social and brand design to large scale stunts and fan experiences, while collaborating with every major league, partner, and vendor to bring it all to life.

The result: for 96 hours, Fanatics Fest became the center of sports and culture, generating more than 225 billion media and social impressions.

For the first time in over 20 years the Javits Center let a brand vinyl wrap their windows.

2026 Fanatics Fest Recap

The Fanatics Games Live Stream Kick Off

Fanatics Games is a first of its kind sports competition created by Fanatics that puts 50 fans head to head against 50 of the world’s biggest athletes and celebrities across a series of challenges, all competing for a $1 million prize. This is the video that kicked-off the first ever live stream from Fanatics Fest.

Concepted and produced over 50 social stunts and upwards of 500 posts in just 4 days.