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MATTHEW LOW ✎ Creative Director

Building towards the event


New York has no shortage of things competing for your attention. Our job was to make Fanatics Fest impossible to ignore. So we treated every week like another chance to give fans something to talk about. Talent drops. Surprise announcements. Big moments. Small moments. All building toward one massive weekend.

In just under six months, we created more than 500 pieces of content, keeping the hype going all the way to Fanatics Fest.

The Disney Fan Draft




MLB Caricatures Coming to
Fanatics Fest

NFL Locker Room Legends
Coming to Fanatics Fest


Our 2026 Fanatics Show poster with talent hidden throughout. 
Running on Cargo